How I Grew My Fitness TikTok to 100K Followers (By Actually Using My Brain)

I didn’t hit 100K by luck.
I hit it by analyzing content like data, watching competitors, and asking:
“How can I do this better?”

I didn’t post for fun. I studied the algorithm. I looked at what made people stop.
What triggered a response. What formats outperformed others.
And when I found something that hit — I repeated it, rewrote it, repackaged it, and posted it again.

I wasn’t trying to be aesthetic — I was trying to be rightI grew through controversy that mattered.

I called out:

• Fat loss shakes

• Starvation diets

• Influencer calorie obsession

• Skinny teas, waist trainers, and all the other trash people push

And people got mad — good.
Because the ones who weren’t mad were the ones finally learning something.

The numbers proved it:
90% of my audience was female.
I wasn’t thirst trapping. I was speaking directly to women who were tired of being lied to.

What that strategy turned into:

• I built and sold my resistance band brand: SHEBANDS

• I sold digital products through my TikTok

• I worked with Nike
  

• I was awarded a TikTok’s Genius Creator Award

• And I got hired by TikTok USA as a creator + mentor
  → where I’ve now worked for years
  → helping shape their UGC creator programs
  → and working with 1,000+ brands behind the scenes

Even though I don’t post fitness anymore...

That account gave me everything I needed to learn how to reverse engineer growth in any niche.

It taught me to stop looking at content like art — and start looking at it like a system.

I learned to ask:

• Why did this video hit 1M+?

• What part of this structure made people stop scrolling?

• What was the emotional trigger behind the save?

• How can I use that same format — in a different voice, for a different audience?

Once you see those patterns, you can build anything.
A fitness brand. A legal expert’s personal brand.
It’s all the same analysis and strategy

That’s what I do now.

If you want to grow online without guessing — and actually understand what makes content perform — I’ll help you do that.

Not with “tips.” With strategy.

Email me: info@vicamediagroup.com