Picsart Casestudy Ads

I was responsible for 80% of the ads Picsart ran during our campaign together.

Want to know why?

Because I didn’t overcomplicate it.

I found 1 video format that worked… and I reused it.

Over and over again.

New hook. New footage. Same structure. Same psychology.

Brands often make this mistake:

A creative performs → they move on to test 10 random new ideas.

But growth doesn’t come from variety.

It comes from consistency. Repetition. Familiarity.

I’ve seen this over and over—on TikTok (I grew to 100K), and inside ad accounts.

The winners are the ones you scale, not replace.

Stop chasing novelty.

Start doubling down on what works.