Good vs Bad UGC Hooks (Case Study)

I’ve been deep in the TikTok marketing & UGC world for the past 5 years — working with over 1,000 brands across every niche imaginable.

The #1 reason your ad creative flops?

Your hook is weak.

Most brands (and creators) open with generic intros like:

“This is my favorite product.”

“Let me show you how this works.”

“I use this every day!”

It’s not enough.

If the first 3 seconds don’t make someone feel something — they scroll.

In good UGC, the hook leads with emotion, conflict, or contrast.

You don’t pitch the product — you make people care.

I broke down the most common hook mistakes (and how to fix them) in 5 key niches.